Birmingham investment opportunity · Final phase now available
A rare investmentin Birmingham's heritage.
A rare opportunity to invest in one of Birmingham's most significant heritage buildings — a 1933 civic landmark converted into 59 boutique apartments at the heart of the Colmore Business District. The final release is now available, with pre-launch pricing from £218,000.
- 22 apartments remaining
- Share of freehold
- Completion Sept 2027
Request received
The NPP Residential team will be in touch shortly with the full price list and floor plans for the final phase.
Download the brochure (PDF)- 59Apartments · 54 one-bed, 5 two-bed
- £218,000Final phase from · pre-launch pricing
- Sept 2027Target completion · longstop April 2028
- Short-letAsk us about rental strategies for this apartment
- Neo-Georgian
- Herbert Humphries, architect
- Opened 1933
- Coat of arms by William Bloye
- Portland stone & red brick
The building
Reimagined within a civic landmark.
Priors Gate is the former Steelhouse Lane Police Headquarters — an imposing Neo-Georgian building at the heart of Birmingham's B4 district. Designed in the early 1930s by Herbert Humphries and opened in 1933, its presence is unmistakable: a Portland stone base, rich red-brick façade, elegant sash windows and distinctive arched openings at ground level.
At its centre, the original entrance remains a defining feature, adorned with Birmingham's coat of arms by the sculptor William Bloye — an enduring symbol of the building's heritage and importance.
Today the structure is being thoughtfully transformed into just 59 boutique apartments, where original character meets contemporary design.
A city defined by growth, opportunity and long-term demand.
Birmingham continues to establish itself as one of the UK's most compelling investment destinations — combining major regeneration, a global business presence and exceptional connectivity with growing demand for high-quality city-centre living.
- 35,000+
- Professionals
Working within the Colmore Business District, minutes from the front door.
- 500+
- Businesses
Across Birmingham's commercial core, including HSBC, Deloitte, Deutsche Bank, PwC and BT.
- 88,000+
- Students
Across five universities, supporting long-term rental demand.
- £370m
- Invested into Birmingham build-to-rent in 2025
Reflecting growing institutional confidence in the city.
- 18.8%
- Forecast rental growth
Driven by increasing tenant demand and current undersupply.
- 49 min
- To London
Once HS2 becomes operational, from Curzon Street — a short walk from Priors Gate.
- Largest regional build-to-rent market
- Outside London
Reinforcing Birmingham's long-term residential demand.
Figures as stated in the Priors Gate brochure. Forecasts are not guarantees of future performance.
Individually designed. Distinct by nature.
No two apartments are the same. Each of the 59 residences responds to the building's original structure — varying layouts, proportions and outlooks, defined by architectural features, natural light and spatial flow. Homes shaped by history, rather than uniformity.
Specification
Designed for modern living, delivered with attention to detail.
One- and two-bedroom apartments from 398 to 705 sq ft across lower ground to third floor, with lift access, a co-working lounge and a 72-space cycle store.
- Bespoke handleless kitchens with soft-close units
- Bosch induction hob, fan oven and integrated hood
- Fully integrated fridge-freezer
- Herringbone LVT flooring throughout
- Porcelain-tiled bathrooms with heated towel rail
- Demisting mirror cabinet with feature lighting
- Air-source heat pump hot water system
- Smart-compatible electric radiators
- Pre-wired for gigabit fibre broadband
- USB-A and USB-C sockets in bedrooms and kitchen
- Video entry system
- Sprinklers plus smoke and heat detection throughout
- New energy-efficient double glazing
- Low-energy LED lighting throughout
Final phase availability
Twenty-two apartments remain.
Pre-launch pricing is currently available on the final release — 5% below the final sales price. Request the full price list for unit-by-unit pricing, sizes and floor plans.
| Floor | Available | Sizes | Pre-launch from |
|---|---|---|---|
| Lower ground Some with outdoor amenity | 3 | 554–676 sq ft | £218,000 |
| Ground | 1 | 581 sq ft | £284,000 |
| First Incl. one two-bed | 8 | 458–685 sq ft | £259,500 |
| Second Incl. one two-bed | 6 | 460–673 sq ft | £257,000 |
| Third | 4 | 507–590 sq ft | £276,000 |
| Total | 22 | 20 × 1-bed · 2 × 2-bed | £393 psf |
- Prices correct at 4 August 2026 and subject to availability. Two-bedroom apartments from £353,000.
- A further £1,000 reduction applies for buyers using the panel solicitors.
How to reserve
Reserve
£5,000 reservation fee secures your chosen apartment.
Exchange
10% deposit on exchange of contracts, less the reservation fee.
March 2027
A further 5% stage payment.
Completion
Remaining balance on completion — target September 2027.
Snow Hill & Colmore District
The location
At the centre of it all.
Steelhouse Lane sits within Birmingham's prestigious Snow Hill & Colmore Business District — one of the UK's most important commercial hubs outside London. Colmore Row forms the city's commercial core, home to over 500 businesses and around 35,000 professionals, with global names including HSBC, Deloitte, Deutsche Bank and BT.
Beyond business, the Bullring, Grand Central and a dynamic mix of independent restaurants, cafés and bars are on the doorstep — and the district continues to evolve, supported by HS2 and extensive regeneration.
Within easy reach
- Snow Hill Station
- Birmingham New Street
- HS2 Curzon Street Station
- Colmore Row
- The Bullring & Grand Central
- Birmingham Cathedral
- Aston University
- Birmingham City University
Nearby occupiers
- HSBC
- Barclays
- Goldman Sachs
- Deloitte
- PwC
- EY
- KPMG
- Birmingham Children's Hospital
Aerial tour
Priors Gate, from above.
Take a drone's-eye tour over Steelhouse Lane and the surrounding Colmore District — see exactly where Priors Gate sits within the city.
Delivered by BunnyWell Homes.
A specialist in town-centre residential conversions, BunnyWell Homes has completed eleven schemes across the South and Midlands — ten of them fully sold out — with a twelfth, Forum House in St Albans, already 50% sold ahead of its Q3 2026 completion.
- 11Completed conversions
- 476Apartments delivered
- 10Schemes fully sold
Trinity PointCompleted · 95% sold 
Golden HouseCompleted · All sold 
Spectrum HouseCompleted · All sold 
Warwick HouseCompleted · All sold 
Burnell HouseCompleted · All sold
Also completed and sold: Trinity Place, Woking · Chelem House, Didcot · Abbey Yard, Abingdon · Saxon Gate and Hampton House, Southampton · Ancells House, Fleet.
Final phase · Now available
Secure your apartment in the final release.
With twenty-two apartments remaining and pre-launch pricing in place, request the price list today or speak directly to the NPP Residential team.
- NPP ResidentialSales enquiriesinfo@nppresidential.co.uk
- TelephoneSpeak to the team+44 (0) 161 639 0059